Comments on: STOP Blogging Silly, Content King has been Dethroned?

By: Anand

Anand — Sat, 06 Sep 2008 16:56:39 +0000

@ Darren, That is my way of saying that the king cannot work without proper ministers Other factors do come into play, but they all depend on the content that exists.

By: Niyaz PK

Niyaz PK — Sat, 06 Sep 2008 16:48:23 +0000

I agree with Darren.

Content is King, but it is not sufficient. We need marketing too.

I can show you a lot of blogs writing great content but are lagging behind in popularity simply because they could not do enough marketing.

By: Darren Rowse

Darren Rowse — Wed, 03 Sep 2008 01:32:23 +0000

I think that perhaps you’re reading a little much into what I said in my post. Nowhere have I said that content takes a back seat or is dethroned as being important.

I do think that content is King – all I was attempting to say is that great content ALONE doesn’t guarantee success. Other factors come into play when you look at successful blogs. Content is certainly central and key – but if all you ever do is write great content it can go unnoticed.

By no means do I personally discount the power of content – just wanting to show that other factors come into play also. I think bloggers need to invest serious time into content creation but need to be holistic in their approach and work on other factors also.