TheAnand

Why do people buy your products or services? What drives them to write a cheque to you?

I believe that perceived value, rather than price is what drives sales of most products and service.

When we first started sending out proposals and financials for our services to clients at ayruz web holdings, our financials were fairly straight forward. In most cased, financials were sent through single line emails such as

SEO: Rs. X / Month (Suggested campaign for 6 months)

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So, time to get the “blogger” words out of my resume/linkedin/twitter (*breathes) facebook/websites and business cards!

Are you a blogger by definition? What keeps you inspired? Where do you draw inspiration to keep your readers entertained?

Let me know your  thoughts in the comments section and don’t forget to leave your URL

Computer professionals working in the IT industries are often heard complaining about stiff joints and aches in different parts of their body. The main reason behind this is that they lead a sedentary lifestyle with minimal physical activity. Body pain is extremely uncomfortable and can hamper your daily activities to a great extent. If you spent the major part of your day working with the computer and are suffering from body ache try yoga for relief. Yoga is an ancient therapy that originated in India thousands of years back and it concentrates on healing the mind and body. Want to know about yoga for computer professionals? Read along.

A lot is being said and written about IT professionals and yoga. All IT professionals do their work from desktops and laptops and this sedentary lifestyle has given rise to a whole lot of health issues. And one of the most common heath issues that is plaguing these computer professionals is backache and neck ache. Are you someone who has to spent long hours in front of the computer at your workplace? If you are then you need to take care of your back and neck before things get out of hand. And it is the yoga positions that will help you to tackle the pain.

Being the Co-founder and Chief Operating Officer of ayruz web holdings for the past year and a half has made me realize a lot of things. Amongst those is the realization that digital or Internet Marketing is only catching up in India when compared to United States or Europe. Social Media and Search Engine Marketing is a relatively a new medium that has cropped up and many of our clients need extensive education to persuade them to invest in this new medium for advertising and optimization.

If you did not know what “Procrastination” is, this is a video which will show you just that! Check out how Lev gets his stuff done

When I watched this, I was immediatly able to relate to some of those days in my life! What about you?

Its a proud moment. Kerala, my home state is getting its own international ad campaign titled – “Your moment is waiting”. The movie was premiered today at Saatchi Art Gallery in London, United Kingdom with many celebrities like Jimi Mistry, Rankin, Pearl Lowe, Lisa Snowdon,Jamila Massey, Jade Jagger and many many others.

Kerala Tourism’s international campaign, Your Moment Is Waiting is a film that goes far beyond the realm of a commercial, to capture the soul of Kerala like no destination hitherto has. Stark Communications, which has been handling the Kerala Tourism brand for almost two decades, conceived, scripted and then assigned the task of creating this film to the renowned ad film maker Prakash Varma.

Written in one of those moments when I thought – “This is definitely going in my blog!”.

Brilliant man the person was…the person above – Mr. Albert Einstein.

The theory of relativity is something I always found fascinating. It is deep when you think about it in your life. It is used by everyone when every they are expressing something.

I very recently got introduced to a person via a common friend as a “Successful Entrepreneur”. I was flattered obviously, but beyond that I was thinking about relativity at that point. This person who has introduced me is not an entrepreneur and does not know even the specifics of my business, but he considered me successful (flattery or real).

I am a big fan of Todo lists partially due to the fact that I like to keep my mind clear from things to do on a daily basis. I had been trying various methods of organizing my todo lists using softwares like Tudomo, GTDAgenda and even had our developer at ayruz to create a custom todo app for us.

Recently I came across a in-your-face dead simple way to manage your todo using Excel and boy was it excellent!

Believe it or not, I never relied extensively on my browsers’ dictionary to spell the word – entrepreneurship until recently when I started to fill up my profiles on the web. As with everyone, with frequent usage I learnt the word without having to wait for the wavy red underline.

Someday is not a day of the week.

I have been meaning to update this blog “someday soon”. “Procrastination”  is the word I learnt. It was true. “Someday” never came over the past few months and this blog sat around ignored by its own author. While there are stats about how many blogs are started every hour, there has to be a similarly surprising numbers of blogs which just hang around stagnant.