TheAnand

Within hours of its launch, the whole blogosphere is divided on whether this was the right thing to be do by PPP. I decided to leave my ripples on this.

The new tool by PPP allows advertisers to approach you from your site itself and hire bloggers to post about them. Unlike other popular pay per post sites like reviewme and sponsored reviews, PPP takes only a 2% per post. and this amount is taken from the advertiser, meaning that you will get your full share and the advertiser will pay PPP the 10%. This should be fine with most bloggers and advertisers also, since they are effectively paying less commision.

But the problem lies in the fact that they currently have no publisher marketplace where advertisers can search for prospective bloggers to post about them. If the PPP can bring in something of this sort in, then I am sure most advertisers will switch to PPP for their marketing buzz creation. But I would call this a badly planned launch since they should have launched this along with the marketplace to match with the others in the market.

Kumiko says that PPP is not eligible for any commisions, JohnChow declares that PPP failed to ReviewMe. All are critical about the PPP launching its Direct service. While this is true, I believe it will not be far before PPP will do something on this. Since they are known to listen to the users.

My take on PPP’s new feature is that it will make some money on some blogs, but the real impact will come once the marketplace is launched, if at all it is. While I may not use this on my blog till the next PageRank Update, I will continue to make 100% on all sponsored posts unlike the others! What do you think about this move of PPP. Leave your comments.