TheAnand

My startup was recently approached by another small business with a very energetic man on top. They wanted to know how they manage their brand online as a company. We decided to go with the Personal Branding route as their CEO was a known personality with the number of conferences he had been to and the number of online relationships he had with his friends and collegues from his previous work experience.

Here are a few tips I provided him to get started with his own personal branding online.

Pre P.S: I sincerely hope dad does not read the second paragraph!

Does Anonymous You Online sound like an oxymoron??!? Well, its a rule that anyone getting online is not anonymous. For example a search for me renders around 9000 results online. That’s quite a lot about me online for everyone to see and read about and know me better worse. I am sure reverse engineering me can let someone know more about me than I do! This is something very related to the concept of “Reputation Management“.