TheAnand

Being the Co-founder and Chief Operating Officer of ayruz web holdings for the past year and a half has made me realize a lot of things. Amongst those is the realization that digital or Internet Marketing is only catching up in India when compared to United States or Europe. Social Media and Search Engine Marketing is a relatively a new medium that has cropped up and many of our clients need extensive education to persuade them to invest in this new medium for advertising and optimization.

What happened with the Internet in 2009?

Even though I suck at my math paper in college, I love numbers! I got this newsletter today morning and found an exciting coverage of Internet 2009 in numbers. Here goes!

Email

• 90 trillion – The number of emails sent on the Internet in 2009.
• 247 billion – Average number of email messages per day.
• 1.4 billion – The number of email users worldwide.
• 100 million – New email users since the year before.
• 81% – The percentage of emails that were spam.

“Recommendation Marketing” is a buzzword that has been on my mind for sometime now. I don’t really remember where I got it from but it makes so much sense in terms of ROI in Social Media. Check this sample search on Twitter:

If you do a custom search based on your product/service, you will most probably find a bunch of “credit-card on hand” , “will buy now” and “help me purchase” hot leads on these Web 2.0 3.0? (or 3.5??) properties.

Wish you were there now?? Get your business a Social Media consultant

If you are a Social Media Consultant in a country like mine, you would have probably heard this one a lot.

What is the ROI I can expect from this campaign?

Will having a Facebook community help my business?

This post is in a lot of ways the expression of my inner feelings to my wannabe clients and would-have-been clients about the ROI in Social Media.

Saturday Shouts! On these posts I try to link to interesting reads of the week and I will try to keep the lists small so that they do not take too much of your time this weekend!

• My Startup Ideas I Never Launched CollinLaHay shows you his ideas which never took off. If some of his ideas interest you, venture out and take action on them!

• Perseverance Will Save Your Blog – A guest post on Problogger by Robby G explains how perseverance will help your blog in the long run.