On September 14, 2009 by Anand Subramanian. · 5 comments so far
I recently put out a tweet about how your blog is in the right track if you get more spammy comments. From what I see, you are seen by the bots, which means search engines and other kinds of bots should see you too. Its a good thing though not many followers agreed with me! What do you say?!
BUT, This post is not about spamming! This is about learning from a annoying marketing technique which has been existent since email came along. Spam emails! Everyone hates those nigerian bankers who want your help or those claiming to make your body organs bigger and even those promising you replicas of popular watch brands.
Companies have spent millions in developing firewalls and software to keep these people out of the system, yet they keep coming into your inbox everyday. Why? Simply because….
But as a responsible and ethical marketer, it was a learning experience for me to know what makes these spam messages click. I have been lurking in the depths of gmails spam folder trying to find out and here are some of the things I noticed.
Spammers are ingenious copywriters! Each of their subject lines makes you want to open it and read that email.
Have you noticed how small those spam messages are? Most of them provide a problem and a link to the solution. You want this? Do this. Dead simple.
I finally gave in a few years ago to a Nigerian Banker who told me that there is this dead guy who has ton of money stashed in an unclaimed account. I did it just for the heck of it, they are just too persistent with their messages! (No, I was not duped by spam.)
Hit where it hurts
“Be the man she wants you to be…..” or “Get a diploma for a better job” helps the spam receiver to relate to his own fears and insecurities.
Cut the crap.
I have never seen a spam in the past month which starts with “We are so-and-so dealing with products like so-and-so and blah blah…”. The whole email is about me. Do I need a loan, do I need a better job? A bigger body part? or wades of cash? I don’t need to know about sender. In a weird way, it just works better!
Does your landing page have these qualities? By landing pages, I mean, every post in your blog, every marketing email you send out and every written communication you make.