My Alexa rankings were dropping like anything for the last few weeks without any kind of explanations or reasons. In a bid to increase my rankings, I decided to try the recently released Alexa Plugin for firefox. I was using the Search Status plugin earlier which was pretty nifty giving me a lot of informations about the sites I visit like WhoIs and other site details.

When I read the Privacy Policy of the Alexa Sparky plugin, here is what I found:

ALEXA’S TOOLBAR SERVICE COLLECTS AND STORES INFORMATION ABOUT THE WEB PAGES YOU VIEW, THE DATA YOU ENTER IN ONLINE FORMS AND SEARCH FIELDS, AND, WITH VERSIONS 5.0 AND HIGHER, THE PRODUCTS YOU PURCHASE ONLINE WHILE USING THE TOOLBAR SERVICE.

What do you guys think about this? I am not sure if I want to be using this toolbar. I know Alexa is a really reputed company have all required security on their data, but the net never was, is or even will be secure forever! Ebay was hacked, Amazon was and a lot of others were too.

Or am I just being paranoid? Do share your thoughts :-)

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