On August 9, 2015 by Anand Subramanian. · 5 comments so far
On Saturday, I had the opportunity to speak at HeadStart organized event – Startup Saturday. I was invited to participate on the panel discussion on “Digital Marketing” by Mittu Tigi from Zhooyi Communications. It was one of the first “unconferences” I attended in a long time and was looking forward to learn and share with the startups of Kochi. Here is a quick report on the event if you missed it
The event started off with a quick introduction by Mittu on what Startup Saturday was about and its history in Kochi. Previously, the events were conducted in Startup Village and this was the first time it was being organized at the Infopark campus. The introduction was followed with a impromptu session by Krishna Kumar of GreenPepper Digital on the importance of digital marketing and on how companies can leverage digital for their business for branding and lead generation.
I liked how he used the floor than the stage for the talk and it led to a discussion than a one-way radio show and the attendees were able to get answers to their questions on their digital marketing challenges. After the talk, we had a quick networking break where I had the chance to talk to interesting entrepreneurs ranging from a property consultant, a fiction writer and others working in the self publishing, education and electronics space.
The “Featured Entrepreneur”session by Rosh Cherian was well received and I was impressed with how his venture CogniCor uses Artificial Intelligence to enable enterprises provide better customer support to their customers.
And finally it was time for the panel discussions. It was time. The last time I got on stage, I got reviews that said I was faster than cooking Maggie Noodles or a visit to the washroom!!
Ah well! 😉
But this time, the discussions went on for a full hour, thanks to the interactive audience. The discussion revolved around social media and search engines as a traffic source and the latest trends on digital marketing such as WhatsApp marketing. The ongoing dip of organic exposure on Facebook for pages was also discussed.
I always love a brainstorming session on how businesses can leverage digital for lead generation and hence the panel discussion was a fun activity.
@StartupSaturday Kochi, Guys, quick question, is it comfortable indoor or outdoors? Is it trained? I did not get the instruction manual! Jokes aside, I loved the memento! Thanks!
If you were at the event, do tell me your feedback! The next event by HeadStart Startup Saturday will be around the topic of “Funding” and you can follow them on Facebook to know more.