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Traditionally, when advertising and marketing was considered, we did not have much of a choice. Newspapers, Television ads and radio ads and our age old bill boards were the only options, of course after our very own ancient dhol beating announcer dude. Problem was, me being online for more than half my life now never […]

A recent survey of the internet marketing execs of USA about the usage of social media in their companies interested me. Most of these companies trying to increase their social media presence are not exactly trying to increase their brand awareness as I initially thought, they are trying to make life easier for their clients […]