I am .


A self taught full stack digital marketer with 17+ years of practice on digital projects. I deliver measurable results with quality.

Been an entrepreneur in the past, Traveled ~7000 KMs in 13 days on a motorcycle and helped generate millions of USD through inbound.

I created my first webpage in 1998 on Geocities and this website has been my home on the web since 2006. I thrive on digital and I haphazardly blog about my observations, opinions, musings and learnings as I travel through life. I currently lead the digital marketing team at Fingent, a New York based IT solutions provider.

Just Ripples

Hey, do you know John?

Hey, do you know John? John buys his clothes from vastra, an online shopping site which sells his favorite set of jeans much cheaper than

Life And Living It

Last Words…

This post is in the memory of my father V. Srinivasan who passed away on May 10th 2017. Last words: “Idu heart attack aakum, nyan

Hiring a Digital Marketer? Look for the T

Looking for a digital marketing specialist, must know – SEO SEM Social Media Blogging E-mail Marketing Affiliate Marketing Mobile Advertising Conversion Optimization Media Buying Lead


What Is Your Travel Philosophy?

Arun Basil Lal’s travel philosophy on why he spends weeks in a location than visit every popular spot that the destination has to offer got

Connect with me

E-mail works best. Twitter works too. Instagram is slower but rarely on Facebook.