Facebook, Twitter launch new ad transparency tool…

….and digital marketers all over the world rub their palms together in anticipation!

Thanks to recent push by US lawmakers towards transparency on social media. We now have transparency tools from Twitter and Facebook to view the ads that are run by different accounts.

On Facebook, each page will have a section called “info and ads” that will show all the ads run by that page. Example: Microsoft

On twitter, the transparency tool shows all ads run by a handle in last 7 days. Example: IBM

An awesome resource for digital marketers if you know how to use it 🙂 What came to your mind first as you read it? Let me know in the comments!

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