Is Real-Time Really The Future?

real-time-search

Google and Bing, the two major search engine competitors are currently on a race to integrate real time search into their results. This brings micro-blogging services mainly dominated by Twitter into the main-stream media.

But, I am not convinced. Will real time search really define the future? As a SEO consultant, this brings nightmares. First Google wanted unique content dripping frequently into a site and now it favors real time updates more in its search positions. Can there really be a perfect and reliable real time update?

I am not sold on the idea. The same day our iconic King of Pop passed away, there were rumors that celebrities like Harrison Ford and Jeff Goldblum and have also passed away. This was a case against Twitter and its ability to generate false news and make it spread like Australian wildfire. With a combined effort, we can cause doomsday on twitter if its news is not taken with a pinch of salt.

Even though Twitter is going depths in ensuring that Twitter is being seen as real time reliable media, much of it that comes through Twitter is crafted links, quotes, “going to get some coffee” and noise.

I loved Twitter first for its coverage on Mumbai attacks of 2008, I followed normal people who stayed near the location of terror attacks and was constantly updated with the happenings in the place without commercials or sensationalization.

But is Twitter something  beyond that? With Twitter removing the ability to see replies from the people you follow to those who you do not follow, its chat room functionality is no more. What are your thoughts on real time search and its future?

6 thoughts on “Is Real-Time Really The Future?”

  1. The future may not be entirely of real-time, but it will sure be a big part of it.
    And it’s very clear that twitter (or anything that’s awesomer than it) will be a even bigger part of the future too.

    You said
    “Even though Twitter is going depths in ensuring that Twitter is being seen as real time reliable media, much of it that comes through Twitter is crafted links, quotes, “going to get some coffee” and noise.”


    Wrong. It’s what comes through YOUR TWITTER, and not TWITTER.

    Twitter for everyone is different and it’s what you make of it. You’ve got the control and power to keep your timeline sane.
    You can always keep the noise away.

    1. @ aravind, I am looking at the general stream. I follow only my closest friends. For information, I target keywords and monitor tweets based on them.

      @Tom, thanks! Glad to be of help 🙂 Do feel free to subscribe to my feeds.

  2. Hey Anand,

    I am Tom (the one that u met at Hotel MAscot along with Kenney)..I would say urs is a stunning tech blog..As an aspiring SEO ur articles are really beneficial to me also..

  3. The futute will be a delicate ballance of the two.
    Realtime is here to stay. People want instant updates on breaking news. And search engine will cater to that.
    People also want to read detailed analysis of important stuff. SE will also have to present that.
    They will have to figure out how to present both and how to ballance them.

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