All bloggers have the sense, at some point or another, that their blog has begun to grow tired or stale. They struggle to post new content and feel uninspired by the content that they get. Moreover, their fears are legitimized by dropping comment levels and a decrease in visitors to the site. What to do? How can your right the ship and breath newfound inspiration into a blog that has grown stagnant?
There are certainly many different ways to answer this question, and bloggers have take a variety of successful approaches over the years. No matter what you do, however, the key is ultimately to switch something up and diversify your offerings – but to do so without compromising your blog’s unique angle and focus. For example, if you normally write a tech blog purely about Apple products, you do not want to diversify your content by submitting a post that discusses a phone number lookup resource offered only on Samsung phones.
So what, then, can you do? Here are a few suggestions:
Add Video Content
Sometimes a stagnant blog merely reflects that the blogger has a digital age version of writer’s block. Overcoming writer’s block can be difficult when you have a book or an article to write. But if you operate a blog, on the other hand, you have the freedom to seek out other communicative media. Specially, you can diversify by occasionally adding video posts to your blog. Make sure that these posts are no less clear, informative, and professional than your written ones.
Bring In Outside Contributors
I know, I know – it’s your blog and you don’t want to trust anyone else with its content. While this is a valid sentiment, the fact of the matter is that outside contributors will automatically add a diversity of ideas to your existing content. You don’t need to make a long-term commitment to using contributors. But, if you are struggling to add fresh content, you may want to bring in a new voice until you are ready to take full control again.
Seek Out Inspiration
Whether your blog deals with the fashion industry or your day-to-day life, the unique spins and commentary you add to your posts are likely drawn from personal knowledge, opinions, and insight. These sources of fresh content, in turn, are very much determined by your inspiration in life. Sometimes we need to explicitly and actively seek out new inspirations in order to keep our content fresh. Read a new book, watch a new movie, and go to a social engagement that you normally wouldn’t attend. No matter how impersonal your blog, the addition of outside perspectives to your normal routine can only be beneficial on the blogging front.
Hopefully these tips can help you tweak, refocus, and revitalize a blog that has grown stagnant. Doing so is ultimately just as much about the attitude you bring as it is about the content you produce. Diversifying your offerings without upending your overall focus can go a long way towards accomplishing both of these objectives.
This is a guest post by Sam Peters. Contact me if you would like to submit a guest post at this blog.
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