Your moment is waiting – Ad Campaign by Kerala Tourism

Its a proud moment. Kerala, my home state is getting its own international ad campaign titled – “Your moment is waiting”. The movie was premiered today at Saatchi Art Gallery in London, United Kingdom with many celebrities like Jimi Mistry, Rankin, Pearl Lowe, Lisa Snowdon,Jamila Massey, Jade Jagger and many many others.

Kerala Tourism’s international campaign, Your Moment Is Waiting is a film that goes far beyond the realm of a commercial, to capture the soul of Kerala like no destination hitherto has. Stark Communications, which has been handling the Kerala Tourism brand for almost two decades, conceived, scripted and then assigned the task of creating this film to the renowned ad film maker Prakash Varma.

View the complete video here:

So, what do you think about the ad campaign? Planning a visit to Kerala soon? πŸ™‚

  1. The first 1:30 I don’t see what this movie is about. After that I see scary people with a very impressive tree… at the end, the elephant is a very nice moment. But we all know that ain’t gonna happen if you visit it…

    Don’t get me wrong, I think this is a great 3 minute movie of Kerala, but I don’t think it will attract many people from abroad. It looks like a place that is hard to visit.

    1. hehe…wht you see is the art forms of Kerala….its pretty nice a sight in reality….though they could not get the right message thru to you through the video πŸ™‚

      Also, if you plan to drop by Kerala, I can make sure to get you tht close to an elephant!

    1. @Sam, I have to agree with you on the accessiblility thing, but it shows the real life experiences of a traveller…rather than the usual staged events seen on other ads.

  2. the video is so soothing and music so soul touching and relaxing. We good ad, marvelous and speechless. It gets to your soul as if its your own voice. I do not get impressed often, but this ad made its fan !…. If i ever get a chance, i will surly visit this place just to feel what was told to me in this ad. Finding yourself, Inner peace.

  3. It’s good to see ads that break conventional barriers. The outcome is something like this one. There is no mention of the usual coconuts, bananas, greenery and tea. Which is what makes it different. There are no people; which is a little wierd. But their idea was to create that fantastic illusion of a strange but fascinating land. Which i think was well done πŸ™‚

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