Being the Co-founder and Chief Operating Officer of ayruz web holdings for the past year and a half has made me realize a lot of things. Amongst those is the realization that digital or Internet Marketing is only catching up in India when compared to United States or Europe. Social Media and Search Engine Marketing is a relatively a new medium that has cropped up and many of our clients need extensive education to persuade them to invest in this new medium for advertising and optimization.
Recently we were looking to hire a Search Engine Optimization specialist for our firm to manage the work and partially to take load off from my shoulders. It was hard work to find a good guy for the job!
Search Engine Optimization, which is the work done to optimize websites to attain top rankings for keywords which are searched by potential buyers/visitors. We usually optimize for Google and Bing – because Google is the market leader and Bing is default search engine on thousands of Internet Explorers out there!
SEO as a industry is scaling new heights everyday and being on the forefront of that run, I cannot stress enough on how important a career SEO will be in the next few months or years. Unfortunately, there is not a formal degree which deals with this subject in colleges and schools. If you want to pursue a career in SEO, you are better off dropping out of college or taking up a bachelors in Computers or English both of which are required for a successful SEO specialist.
In some of the job portals I checked through, the base salary for a SEO guy is usually about $30,000 USD a year who will usually be the link builder, copywriter, SEO Researcher or a client relations manager.
With a bit more if experience, the salary levels shoot up to $ 50,000 USD a year and your experience gets more in-depth, some companies even offer a $ 100,000 USD + levels of salaries which would mean that you would head a team of SEO specialists, devising strategies and managing campaigns.
These are extreme salaries considering that the education requirements of a SEO consultant is pretty lax. Why? They do not teach you these stuff in school! So you have a career in great demand which requires you to be self-made. . that is something I would kill for! (which is the reason I am an SEO consultant too! 😉 )
How to learn SEO
Dropout of college if you are really into SEO, that place can teach you nothing! Trust me. 🙂 Next, since there is no formal “School Of SEO”, subscribe to some of the top bloggers in the SEO industry and read every post in their archives over and again till you get a whole lot of conflicting advice.
Then either get yourself a bunch of domains and optimize them for some keywords using different strategies for different domains. If you find this a bit too hard, join up as an intern in some SEO company near you for peanuts and learn from them! They will usually have standard processes, client websites to optimize for.
Practice. Read. Experiment. – Three words that will help you get to those six figure incomes in the coming years.Though the SEO industry is still in its infancy in India, I am willing to bet all my horses that this will soon be the golden career for everyone out there. Start early, climb up to the top of the wave. 🙂
Are you someone interested in SEO? Hit me up and I can help you get a base up or even offer you an internship at ayruz. We need some good guys to train!